Is This Kanye-Approved Sneaker Brand the Next to Blow Up?

The name Karhu might not be a name sneakerheads will recognize off the bat, but with an official co-sign from Kanye West, that might change. Kanye was spotted wearing Karhu’s Fusion 2.0 “Mount Pellas” just a few days ago and followers of the influential artists are now trying to find out where they can get a pair. For those unfamiliar with the Finnish brand, they’ve been around for 100 years now and have significant collaborations under their belt including Patta, Concepts and Foot Patrol pictured below. We probably won’t be seeing Kanye embracing other runners like Saucony or New Balance, but it is interesting to see him stepping out in a pair of sneakers not sporting the Three Stripes. It remains to be seen if his co-sign will catapult the brand into mass hype, but it’s definitely helped Karhu gain attention and sales.